Slicethepie, in that the acts featured on the site are sourced by the startup's own talent spotting department first. In addition, fans who choose to invest are essentially buying shares in any future profits made from the artist's launch campaign as a whole (physical and digital music sales, merchandise, tours etc.), which My Major Company oversees, should they raise the £100,000 stipulated to get off the ground.

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Authors: Steve O'Hear

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