Flirtomatic Reaches 3m Users, Outflirts Match And eHarmony In U.S. Mobile

Thursday, 09 September 2010 15:28

Flirtomatic Reaches 3m Users, Outflirts Match And eHarmony In U.S. Mobile

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Mobile social network Flirtomatic (“the world’s number one flirting company”) today announced somewhat of a milestone: It's passed the 3 million global user mark and, perhaps more noteworthy, recently surpassed 1 million users in the U.S. Furthermore, citing a study by the mobile media measurement firm Ground Truth, the London-based company

says that over the summer, Flirtomatic accounted for 65% of the season’s audience for mobile dating in the US (I didn't know dating sites had seasons), out flirting traditional players such as eHarmony and match.com. That's impressive although it also speaks volumes to the vulnerability of said players, many of whom charge for access as well as an additional premium for mobile.