Thursday, 23 September 2010 11:08
Tecca, Best Buy’s Secret Weapon Against Competition
On the surface, Tecca looks like a pretty cool service. You download an app, browse it for devices you’re looking at in store, and figure out if the price is right. How? By checking out online prices, most notably the prices available from Best Buy, one of the investors in Fuse Capital, creator of Tecca. Even if the app brings up 50 other prices from 50 other stores, the assumption here is that BB has the best price and you go home happy.
Best Buy is already in the cat bird seat when it comes to electronics purchases. Companies that support “lowest price” challenges (we visit P.C. Richards in New York for appliances, for example) are beholden to their low prices and although they’re often draconian when it comes to checking your wallet on the way out the door. But they’re the only game in town and services like Tecca, even if they don’t immediately bring up Best Buy pricing, is an effort to solidify that concept before any upstarts come into the market.
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7Authors: John Biggs
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