and Spark Ventures, made a premium paid-for play with a desktop and mobile version sans-advertising. Today, We7 is shifting focus once again in the belief that the route to mass market requires a lean-back experience more akin to Internet radio services like Pandora in the U.S. rather than a pure on-demand play such as European competitor Spotify. It's also a model that sits more comfortably with We7's ad-supported aspirations since music licensing fees for Internet radio are about a third of that charged for non subscription on-demand services.

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Authors: Steve O'Hear

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