Alven Capital Pumps €2 Million into Smallable’s Designer Rag Dolls and Eco-Friendly Puzzles for Children

Tuesday, 14 December 2010 12:56

Alven Capital Pumps €2 Million into Smallable’s Designer Rag Dolls and Eco-Friendly Puzzles for Children

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It's December 14th. The holidays are getting closer...and closer...And with only 10 days until Christmas, I am sure there are tons of parents still frantically searching for something for their kids. Hoping to avoid crowded malls, many are perhaps buying gifts online. So what better time to announce a €2 million ($2.6 million) investment in an online store with over 150 of the hottest clothing, decoration, toy and furniture

brandsfor kids than now ? Smallable, a Paris-based e-commerce startup founded in 2008, has just announced a 2 million euro investment from French VC firm Alven Capital. For anyone who doesn't know, Alven is the French VC behind up-and-coming French startup MyFab. This investment is in-line with the not-so-new e-commerce investment trend in France (EspaceMax, Showroomprivé, InstantLuxe...) but is perhaps one of the country's very first investments that addresses e-commerce oriented towards the 0-12 year-old age range.