It’s a videogame that’s based on a toy line that’s based on a movie that’s based on a theme park ride. The upcoming Lego Pirates of the Caribbean: The Video Game may be the most extreme example of what biz geeks call cobranding—marketing multiple brands in one product. You see it everywhere, from Betty Crocker Hershey’s Ultimate Fudge Supreme Brownie Mix to the Ken Taco Hut (KFC, Taco Bell, and Pizza Hut in one restaurant!). The games featuring Lego-fied versions of Harry Potter, Batman, and Star Wars characters have grossed more than a billion dollars. When cobranding goes wrong, however, the results can be dire—and hilarious. Here are some awesomely awful Frankenbrands.
Monopoly Pedigree Dog Lovers’ Edition
Wanna be the fire hydrant or the water bowl? This canine version swaps kennels for hotels and pup-themed pewter for the old iron and thimble.
Kellogg’s John Deere Fruit Flavored Snacks
“Treat yourself to some farm fun!” is the tagline. Chow down on a lemon-flavored gummy Gator HPX 4 x 4 utility vehicle or a cherry-flavored barn or, mmmm, a grape-flavored pig.
3M SpongeBob Musical Digital Thermometer
Nothing says trustworthy pediatric medicine like a Nickelodeon character. Plays the show’s theme song after it checks for fever, orally or rectally. “Are ya ready, kids?”