OK, “Pivot” Is Officially Over-Used

Tuesday, 04 January 2011 02:03

OK, “Pivot” Is Officially Over-Used

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Maybe you all saw this, but I’m catching up from vacation. It seems even the venerable, old-school New Yorker is mocking the over-use of the word “pivot.” And they are doing it in old-school cartoon form, no less. (As pointed out by Eric Ries

here.) If you can’t read it below the caption says, “I’m not leaving you. I’m pivoting to another man.” Brilliant.

For the good of the industry, I think TechCrunch should implement some sort of online “swear jar” for press releases, pitches and Tweets containing the word “pivot.” (Apologies to Tagged. I realize the irony of this post coming directly after this one. The first step is admitting even we have a problem…)