A Windows-based STB is rumored to be in the works from Microsoft with plans on taking on Google TV and Apple TV. According to the Seattle Times, the Microsoft box will be a stripped-down, focused version of the company’s existing Windows 7 embedded OS and will retail for about $200 later this year.

Although details regarding the hardware are scarce right now, rumor has it the Windows TV STBs are going to have a Windows Media Center UI and a streamlined TV program guide that pulls together online and broadcast content simultaneously. Presumably there will also be media streaming and remote-control support while using the home network for streaming content to and from other PCs.

It’s been said that Microsoft is looking into using the Xbox 360 hardware to incorporate the functionality of smart TV into the Xbox LIVE service. These rumors are also stating that trials are already underway, with social media, interactive advertising and motion control technology, all of which will be incorporated using Microsofts’s Kinect. And finally, sources are saying that CEO Steve Ballmer might showcase the Windows TV system during his keynote this week. Do you expect Microsoft to be a big player in the smart TV market or are they making moves too late in the game?

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[Source: SeattleTimes]

Authors: V_Geek

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