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Thursday, 06 January 2011 23:01

Facebook Will Go Public by April 2012 or Disclose Financials

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Facebook, the booming social network with more than 500 million users, will either go public by April 2012 or begin to disclose financial information to the Securities and Exchange Commission, according to a 101-page prospectus being shown to potential investors.

In the prospectus, Facebook says it expects to

cross the critical 500-shareholder mark this year, which sets the clock running before it must file quarterly and annual reports with the SEC. The document was obtained by The Wall Street Journal.

According to federal law and SEC rules, any company with more than 500 shareholders and over $10 million in assets must file financial reports with the government. Google hit the 500-shareholder threshold in 2003. The company went public in 2004 at an offering price of $85 per share. Google shares closed at $613.50 in Thursday.

Facebook’s stated intention to go public or disclose its financial by April 2012 would appear to put to rest speculation that Goldman Sachs’ $1.5 billion Facebook fund for its wealthy clients is designed to circumvent the 500-shareholder rule.

The document reveals — for the first time — hard, though unaudited, details about Facebook’s financial performance. Through the first three quarters of 2010, Facebook earned profit of $355 million on revenue of $1.2 billion, according to a Reuters account of the prospectus.

That means the company would have had to have earned $145 million on revenue of $800 million in the fourth quarter to reach the $500 million and $2 billion full-year figures that many industry analysts had expected.

Ryan Jacob, of the Jacob Internet Fund, predicted to Reuters that Facebook’s net income could reach as high as $800 million or $1 billion in 2011.

It’s that kind of growth that has so many of Goldman’s wealthy clients clamoring to get a piece of the action.

Follow us for disruptive tech news: Sam Gustin and Epicenter on Twitter.

Authors: Sam Gustin

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