CheckPoints Hits A Million Check-Ins, 600K Bar Code Scans

Friday, 07 January 2011 02:57

CheckPoints Hits A Million Check-Ins, 600K Bar Code Scans

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Fast moving shopping rewards app and TechCrunch Disrupt finalist CheckPoints has hit a couple of milestones this week, 2 1/2 months since its launch. Co-founder Mark Di Paola tells us that the app now boasts 1 million store check-ins and 600K barcode scans, or users scanning the barcodes of participating products in participating stores.

Di Paola also expects that the app will clock

in about 1/2 a million users (not downloads but actually people who have registered for the service) on the iPhone and iOS platforms by the end of this week.

Says Di Paola, “We’re heading quickly to a million users, quickly adding on additional clients who want to reach consumers in the aisles where decisions are made.“

CheckPoints has partnerships with major brands like Belkin, Tyson, Energizer, Kmart and recently added Frito Lay. Over ten of their partners boast at least a billion dollars in market cap.

Self-funded, CheckPoints has recently had some funding interest due the mobile/social rewards space’s (which includes ShopKick and SCVNGR) rapid growth. Di Paola is currently exploring whether to continue as a bootstrapped startup or explore other investments.

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