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Thursday, 13 January 2011 22:54

AOL Outsources Sports, Health, and Real Estate

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AOL CEO Tim Armstrong today announced three new content partnerships which effectively will hand over coverage for sports, health and real estate. The partners are Sporting News, Everyday Health, and Move.com for real estate. These will replace AOL’s own properties Fanhouse and AOL Health, whereas AOL Real Estate will remain.

Armstrong suggested on a conference call that these are not areas that are core to AOL. “The reason we did these deals is because we

believe the partners we are working with will be better at doing their core business than we are.”

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Authors: Erick Schonfeld

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