Eyeka Launches Its Crowdsourced Creative Feedback Platform In The US

Wednesday, 19 January 2011 18:16

Eyeka Launches Its Crowdsourced Creative Feedback Platform In The US

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One year ago, French startup Eyeka announced that it had raised€3 million ($4 million) to take its online alternative to the traditional focus group international. The company had raised €8 million to date and had already opened offices in Singapore. Last year, the 40-person company set-up shop

in the UK and now it's officially launching in the US, with offices in San Francisco and New York. Eyeka was initially launched in 2006 by French serial entrepreneur, Gilles Babinet. The platfrom often gets compared to the likes of participative creative agencies (like Creads, who has also been eyeingthe US market since last year) but is really more of a consumer engagement community.