Populis, The “European Associated Content”, Acquires Blog Network Blogo For €6M

Lundi, 17 Janvier 2011 19:06

Populis, The “European Associated Content”, Acquires Blog Network Blogo For €6M

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Populis (formerly GoAdv), which we've previously described as the “European Associated Content”, has just announced that it's acquiring Blogo, a blog network that operates in Europe and South America owned by Dada, the Italian web publisher part owned by RCS MediaGroup. The

acquisition price is pegged at €6 million. The "thematic blog network" consists of over 250 bloggers who cover 70 niches spanning subjects such as automotive, sport, finance and the arts. It targets the UK, France, Spain, Italy and Brazil, boasting around 100 million page views a month, says Populis, citing Nielsen stats as of November 2010.