Innovid, a video advertising startup, has raised $4 million in funding from T-Venture, the venture capital company of Deutsche Telekom. This brings the startup’s total funding to $7.1 million. Innovid? develops a pre-roll advertising product, called iRoll, that allows advertisers to insert 3D objects into video ads. The ads are intended to look as realistic as possible so that they blend in with the real physical environment recorded by the video. And users are encouraged to click and perform mouse gestures with the interactive ads to gain further information. Innovid has integrated iRoll in campaigns for a number of high-profile brands including Kraft, Buick, Hyundai, Disney Pictures, and Sony. And the startup’s publishers include 80% of the web?s top video publishers including partnerships with NBC, MTV, Fox, and Tremor Media. The funding and partnership with Deutsche Telekom will help the startup hire additional staff and expand to mobile and European markets with connected TV offerings. CrunchBase InformationInnovidInformation provided by CrunchBase 0 0 1 1 2 2 3 3 4 4 5 5 6 6 7 7Authors: Leena Rao