As part of the funding, Flybridge Capital’s Jon Karlen will join the company’s board.

The funding aims to provide 33Across some leverage to grow its SocialDNA targeting platform, build and enhance products and step up sales and marketing activities.

The company basically aims to help marketers identify high-potential prospects who are socially connected to existing customers and brand advocates.

33Across customers include Sprint, eBay, and Gilt Groupe.

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Authors: Robin Wauters

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