launched their Built For BlackBerry Program,a new initiative that brings RIM together with select market-leading brands in the development of accessories and peripherals. It is built for BlackBerry products are specifically designed to work with Blackberry smartphones and BlackBerry’s soon to release PlayBook tablet. The program offers technical, strategic, and marketing support, which allows members to complement the BlackBerry portfolio with “exciting accessories.”

RIM’s new Built for Blackberry program aims to make sure that verified and approved third party manufacturing partners deliver specifically designed accessories and peripherals for their devices. RIM not only details the program to offer “technical, strategic, and marketing support” to members of the program, along with a Built for BlackBerry logo that will start to appear on accessory packaging. As of right now, RIM has not released any requirements that third party manufacturers will have to meet to be accepted into the program, and most importantly, if RIM plans to take a certain percentage of the sales in exchange for manufacturers using the Built for Blackberry logo, similar to what Apple does with their Made for iPod/iPhone program.

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At the launch of the Built for BlackBerry program Case-mate, Speck, Incipio, Otterbox, Tru Protection, iGrip, Vaja, Dicota, and Trexta will be participating. These members are brand leaders in their markets and will try to offer products that appeal to wide range of BlackBerry customers. Approved products can easily be identified by the Built for BlackBerry logo that will appear on member packaging and marketing material. You can find out more details about the Built for BlackBerry program by visiting: www.builtforblackberry.com

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Authors: _GadgetNews

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