February looks to be a big month for the cell phone side of Samsung as the company is to announce dual-core mobile devices and a new set of tablets at the Mobile World Congress trade show. This is all according to the President of Samsung’s mobile business, JK Shin who made the announcement at CES 2011. “We will continue to keep our technology leadership this year. In terms of dual-core applications, we already have a program, and next month at Mobile World Congress we will unveil it,” Shin said. With the company introducing a range of 4G tablets, smartphones and hotspots at CES, it was still missing a tablet run on Android 3.0 as well as phones and tablets with dual-core processors which Samsung’s competitors already have. “In February at MWC, we will unveil our next-generation tablet device portfolio in detail,” Shin said. He continued on to say “we are in a position to supply 4G smartphones and tablets to all the carriers in the US”. New Windows Phone 7 devices with 4G LTE are also likely to be announced this February according to Shin.

In terms of 4G standards, Samsung is still betting all sides in the WiMax/LTE debate. WiMax works better for new entrants into the wireless market, and LTE works better for existing carriers upgrading from 3G networks, Samsung’s VP of wireless and broadband networks, Tom Jasny said. This translates to WiMax and LTE coexisting for the next 10 years, Shin says. Samsung is going through a major shift from 3G to 4G and from feature phones to smartphones, Shin said. While Samsung expects to make roughly the same number of phone models in 2011 as the company did last year, the balance will turn towards smartphones, Samsung’s executive vice president and head of marketing DJ Lee said. Overall, Samsung expects to sell at least 10% more phones in 2011 than they did this year. Shin stated that “Feature phones will be decreased and smartphones will be increased”.  He predicts much of the low-end of the current laptop market shifting to tablet and convertible-tablet devices. “This year the tablet market will grow. [On] the high-end PC market, [that] doesn’t have any impact, but [on] the netbook market it will have an impact,” Shin said. Why do you think Samsung took so long to catch up to what its competitors were already doing in the market?

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[Source: PC Mag]

Authors: V_Geek

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