OwnEdition: Customizable Watches For You And Yours

Mercredi, 12 Janvier 2011 17:32

OwnEdition: Customizable Watches For You And Yours

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In the land of customizable merchandise, the bar is set pretty low. You can get a hankie customized or one of those squeeze balls but what about a $3,000 watch? OwnEdition, as ham-handed as their website is, offers customized watches in multiple styles and all of them include automatic Valjoux chronograph

movements. Customization has its limits, however. Using the fairly robust Flash front-end, you select your watch, add a custom engraving (I selected “CORN NINJA” for obvious reasons) and place your order.

The watches come in steel and gold finishes and the chronographs, at least are quite handsome. What the site could have done without are the handsome gentlemen offering each other a handsome watch while standing around awkwardly in suits. A worse example of clip-art selection I have not seen.