LG has made some pretty striking comments regarding Windows Phone 7, the comments come to us via James Choi who is LG’s marketing director. According to Choi LG hasn’t quite been blown away by the newly launched platform. He tells Pocket Lint, “From an industry perspective we had a high expectation, but from a consumer point of view the visibility is less than we expected”. On the flip-side, Choi had nothing but positive comments for the Windows Phone itself, calling it “absolutely perfect” as a “huge” part of the market. An advantage it has over competitors is that its “very intuitive and easy to use”; Choi drew a contrast with Google’s Android, claiming that the majority of consumers are finding it “extremely complicated”. LG doesn’t look to be abandoning Microsoft’s platform despite hiccups early on; LG doesn’t want to see any one platform for become dominant, Choi states “being dependent on one OS is not beneficial for us.” According to Choi, network operators has the same stance on the subject with some even saying “there is too much Android in the portfolio”.

Even with LG coming in as the third largest cellphone manufacturer (behind Samsung and Nokia, ahead of Apple and RIM), the company struggles with success in the smartphone market; for 2010 the mobile phone division reported large losses and its CEO resigned last September. The clear winner of the early Windows Phone 7 adopters is Samsung, who can attribute its success to the AMOLED screens and diminutive size. The comments coming from Choi might be an attempt to find a scapegoat for the continued inability to produce successful smartphones. Choi is also calling into the cost of a Windows Phone 7 device effecting LG’s success, claiming that the situation would change with the release of mid and low price range devices. The specs of the mobile operating system cause it to be limited to higher-end hardware and as with anything, the price matches the hardwares performance. This seems like a relatively sound claim at first glance, but looking at all the free and penny promotions offered in the US its hard to believe that price is really effecting the success. You also have to consider that cheaper prices mean cheaper hardware, and this could potentially tarnish the OS with poor screens and slow performance. What do you think is causing LG’s issues with smartphones? What would be some steps that LG could take to fix the problem?

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[Source: Pocket Lint]

Authors: V_Geek

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