Percival’s ultimate message here is intended to go beyond humor however as he’s actually posted the image to Instagram as an experiment, “With so many brands getting into Instagram I was curious how a piece of humor (or viral) content might do within the Instagram ecosystem itself. No doubt those brands will need to bring something more than that perfectly filtered photo of a kitty cat to make an impact.”

Going “Popular” or viral with “Likes” on Instagram has become a bit of a status symbol amongst the tech set as of late, and it will take some pretty creative maneuvering to get people to “Like” a branded photo of a Peets or Starbucks logo, no matter how artful.

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Authors: Alexia Tsotsis

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