FanBridge helps bands, artists, sports teams, and even small businesses and brands manage their fan base through opt-in emails and sophisticated analytics. It manages 90 million fans via email alone. With Damntheradio, FanBridge will beef up its Facebook campaign-management capabilities and add the three-person team to its own—bringing the total to 20 employees on both coasts. (FanBridge is based in New York City, while Damntheradio is in San Francisco). Damntheradio, which founder Spencer Richardson discovered through a TechCrunch post, is still in private beta.

The amount of the acquisition is not being disclosed, but it is a combination of cash and stock somewhere in the low seven figures. FanBridge is more of a direct marketing channel via email. With DamntheRadio, it can expand into social channels such as Facebook. Damntheradio helps big acts like LininPark and record labels like EMI create Fan pages on Facebook, and give fans incentives to like and share a band’s music. It offers analytics on the backend to make it easy to manage these social interactions, just like FanBridge does for direct email communications. Both also will charge subscriptions for premium accounts. FanBridge starts at $9 a month and goes up as high as $250 a month. Damntheradio will charge premium customers $30 a month. FanBridge was cashflow positive before it started hiring and acquiring to grow faster.

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Authors: Erick Schonfeld

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