Users can generate custom estimates, quotes and invoices in multiple currencies-complete with company logos and other customizations. Users can also receive payments online, automate recurring invoices and other repetitive tasks, and send out payment reminders.

The software, which costs $24 per month, also allows business owners to track bank and credit card transactions such as deposits, fund transfers, credit card charges, refunds and expenses. Zoho Books is also launching with a designated app in the Google Apps Marketplace, which is free.

Of course, Zoho will face competition from the popular accounting software from Intuit, Quickbooks. But Zoho Evangelist Raju Vegesna says that Zoho Books has deep integration with the company’s twenty-something productivity suite apps (i.e. you can import contacts from Zoho CRM), which gives users a comprehensive experience across many different business applications.

For a company that competes with Microsoft ad Google and has never raised any outside funding, the startup is steadily growing, and now has 4 million users and is adding 150,000 new users per month.

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Authors: Leena Rao

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