The company has nearly 32 million unique inquisitive users monthly and answers over 3 million questions daily. In December, ChaCha hit a record of nearly one million unique visitors to ChaCha.com in a single day and hit another record of two million mobile SMS text questions in one day.
ChaCha’s success have proven that flexibility in a company’s business model can end up paying off on the long run. Launched in 2007, ChaCha started as a human powered search engine but encountered the high cost of hiring humans to basically do Google searches and return results to people. The company then evolved into a basic Q&A site, focusing on both mobile and web platforms.
And the company has steadily been adding new features to its platform, including a Facebook integration, business listings and ChaCha.me.

Authors: Leena Rao