$3.9 Billion Of Apple’s Massive Cash Reserves To Go Toward LCD Displays?

Vendredi, 21 Janvier 2011 00:43

$3.9 Billion Of Apple’s Massive Cash Reserves To Go Toward LCD Displays?

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When Apple announced their Q1 2011 numbers on Tuesday, Apple’s Tim Cook made an interesting comment about what Apple plans to do with their massive, nearly $60 billion, war chest of cash. Apple will do the same for some ‘secret’ components, which is not dissimilar to the time that Apple

bought all the flash memory. We think we might know what the secret is and here’s why.

When Tim Cook was talking on the conference call, he stated that “we’ve historically entered into agreements with others to supply; largest one was with flash memory suppliers back in 2005 that totaled over a $1 billion, because flash would become increasingly important across product line and industry.” And because of that Apple became the largest consumers of flash memory, at the time for use in iPods. Cook later commented that the ‘secret’ deal is just like the flash deal, that it is “focused in an area that we feel is very strategic.” Cook wouldn’t say just what because of competitive advantage. So what could the next strategy be?