![Photo: Chris Mueller Photo: Chris Mueller](https://www.wired.com/magazine/wp-content/images/st_processtofurkey/st_processtofurkey_f.jpg)
Hero of the vegetarian holiday meal, the soy-based turkey substitute Tofurky has been saving herbivores from entrée envy since 1995. Given the sensitivities of its customer base, the manufacturer, Oregon-based Turtle Island, has to impart the taste and texture of bird flesh to this slab of soy while ensuring that it remains organic, non-GM, and preservative- and hexane-free. The company gave us a tour of the wind-powered factory where it makes Tofurky Roast.
Photo: Chris Mueller
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