It looks like the future may be paved with solar panels after all.

In early August, we told you about an out-of-the-box green tech company, named Solar Roadways, that had the audacious plan to replace America’s asphalt roads with textured, glass solar panels that could collect energy, distribute it and simultaneously serve up LED-powered signs (see video below). According to

Placecast is announcing a fairly significant partnership with European carrier O2 to enable geo-fence marketing campaigns for a number of brands for the carrier’s users.

Via, O2 More, an opt-in service for O2 customers; brands like Starbucks and L’Oreal will send the carrier’s users exclusive offers and information via SMS and MMS on their mobile phones when they are inside a geo-fenced area around a store or