Much like iAds for the iPhone, iAds for the iPad will be heavily based around a rich media experience that makes it seem almost as if you’re in an app within an app. You click on the Tron Legacy banner ad and you’re taken into an ad that takes up the entire large screen of the iPad and shows you options to view Tron videos, see photo galleries, look at character bios, and get music previews (from the popular Daft Punk-scored soundtrack).

Of course, like iAds for the iPhone, the real key will be getting attractive advertisers to sign up for the platform as well. While Apple had some big names to share when they unveiled iAds, since they launched, the reviews from developers and advertisers have been mixed. Developers seem to complain about not enough inventory, while advertisers complain that Apple is too strict on how they should make their ads.

Disney is an obvious test case for Apple as the two have had tight partnerships in recent years. Undoubtedly, this is helped by the fact that Apple CEO Steve Jobs is Disney’s largest shareholder and sits on their Board of Directors.

As mobile advertising begins to ramp up, advertising on devices like the iPad will be interesting to watch. Will advertisers choose to create new kinds of ads specifically for tablets? Apple’s bet is clearly “yes”. And it’s hard to blame Apple for getting Tron fever, we have it too!

AdAge has a couple glimpses at what the Tron iAds look like.

Update: And we snagged a high resolution glimpse of the ad as well.

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Authors: MG Siegler

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