Director Jason Reitman delves into the dark comedy of a tween-lit writer in his new film Young Adult.
Photo: Jon Snyder/Wired.com

Way back in 2007, director Jason Reitman, then on an indie hot streak following the success of his satirical dark comedy Thank You for Smoking, teamed up with a little-known former blogger named Diablo Cody to make a movie.

The result was Juno — a quirky dramedy that made teenage pregnancy the stuff of sarcastic one-liners. A critical darling of a film, it won Cody an Oscar for best original screenplay and made star Ellen Page an it-girl and Reitman an it-director.

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Everybody knows that it’s inappropriate to tweet from the toilet. Of course, that’s not stopping social media entrepreneurs from butting into every aspect of our lives. And why not? There’s megabucks to be made. If Facebook goes public next year as expected, estimates peg its valuation at up to $100 billion. Even humble microblogging site Tumblr is supposedly worth about $800 million—almost as much as The New York Times. So whether you’re sitting on the throne or talking to a soda machine, there will soon be a new social feature urging you to share. You like to share, right? Right?!?!