A colorful group of Bay Area celebrities and tech luminaries have thrown their weight behind a San Francisco mayoral candidate in a goofy video almost guaranteed to go viral.
Backers of San Francisco’s interim Mayor Ed Lee include will.i.am, Giants pitcher Brian Wilson and Twitter co-founder Biz Stone, who sing along to a rebooted version of MC Hammer’s “Too Legit to Quit” in the endorsement clip.
The new video, partially funded by angel investor Ron Conway and serial entrepreneur Sean Parker, was made by Portal A Interactive with music by Ashkon, the creative team behind the “Don’t Stop Believing” video that went viral during the Giants’ 2010 World Series-winning season.
“This is an innovative campaign tactic that applies our knowledge and relationships in the tech world to politics,” Conway wrote Tuesday on the Huffington Post. “Campaigns always announce endorsements but this is a completely new way to do it and is an innovative and inexpensive way to cut through the clutter of tired old negative TV ads.”
The “2 Legit 2 Quit” video, which Business Insider calls “the best campaign video of all time,” also shows off a clever new slogan: “Fear the Mustache,” a nod to Wilson’s well-known “Fear the Beard” catchphrase, tweaked to reflect Lee’s facial hair.
As TechCrunch points out, the video is clearly intended to go viral. And with the outright absurdity of it — not to mention Wilson’s surprisingly good dancing — the thing’s got a shot. Also, it’s a music video full of tech people, made by tech people, supporting a political cause in the Bay Area — that hits pretty much every sweet spot the people sending videos around Silicon Valley have.
Lee was appointed interim mayor of San Francisco after former Mayor Gavin Newsom was sworn in as lieutenant governor of California in January.
But why are these Silicon Valley players backing Lee?
“We believe that Ed Lee is very tech-friendly and that’s why the tech community is embracing him; he kept Twitter in San Francisco and he abolished the tax on private company stock options,” Conway told TechCrunch. “His No. 1 platform is to create jobs in San Francisco — namely via tech companies. If we create jobs we solve the economic problem; if the unemployment rate goes down, all the problems associated with it will go down.”
San Franciscans hit the polls Nov. 8.