Google, Amazon, and Yahoo began life as websites, but they’ve evolved into something more. Now, they share their underlying infrastructure with the outside world, letting other businesses take advantage of the complex hardware and software systems they’ve erected over the years.
Unveiled on Wednesday morning, Manhattan is designed to facilitate the creation of digital magazines and other consumer applications that can be used across a wide variety of devices, from desktops and notebooks to iPads and Android phones.
“We thought about building really cool apps for the iPhone or iPad. But what happens when Android really starts taking off? What happens on web browsers? What happens on feature phones?” Bruno Fernandez-Ruiz, Yahoo vice president, fellow, and chief platform architect, tells Wired.
“So we’ve built a number of things that let you build an application for the Apple App Store, but also distribute the same code to mobile web browsers and browsers on the desktop.”
On Wednesday, Yahoo launched a virtual newsstand atop its site — dubbed Livestand — and Manhattan will provide a means of building digital publications for this service. But developers will also have the freedom to run their apps wherever they like. The only restriction is that applications must be built with standard web technologies.
This, in turn, gave rise to the cocktail theme. Mojito was joined by Manhattan.
You can run these applications on your own servers. But when Manhattan arrives — sometime in 2012 — you’ll also have the option of running them on Yahoo’s infrastructure. This not only frees you from running your own machines; it lets you tap into various other services Yahoo has built for its own site. This includes Yahoo’s CORE technology, which can personalize content for individual users or groups of users, and Yahoo’s ad serving platform.
Yahoo is targeting a simpler breed of application. But it’s also working to boost the influence of the web. “Like other web players, we have a fear that the web browser will become obsolete,” says Fernandez-Ruiz. “But by pushing the right standards and making the right tools open source, we think we can solve this problem.”
Cade Metz is the editor of Wired Enterprise. Got a NEWS TIP related to this story -- or to anything else in the world of big tech? Please email him: cade_metz at wired.com.