One of the underappreciated charms of the Grand Theft Auto series is the care that Rockstar lavishes on the satirical in-game products, most of which are advertised on billboards and signs throughout its realistic virtual cities.
Most of them are funny, some are insightful, a handful are not safe for work. (The mousepad I'm using right now is a promo item based on Grand Theft Auto IV's chain of internet cafes, which are named "tw@.")
Rockstar released the first trailer for Grand Theft Auto V on Wednesday, and brief as it may be, the video's Los Angeles-style city is filled with early glimpses at the parody brands that populate the upcoming game. Here's what we caught.
Slogan: "Plenty of issues to work out!" The "pump buddy" in question may not just be an exercise pal.
Screen captures: John Mix Meyer/Wired.com
Chris Kohler is the founder and editor of Wired.com's Game|Life, and the author of Power-Up: How Japanese Video Games Gave the World an Extra Life. He will talk your ear off about Japanese curry rice. Follow @kobunheat and @GameLife on Twitter.